Signature Speaker Series – Jocko Willink

Date(s) - Wednesday, May 4, 2022
5:00 pm - 7:00 pm

Seminole Hard Rock Hotel and Casino


Join NAIOP South Florida for an informative Signature Speaker Series event on Wednesday, May 4 at 5 p.m. at Seminole Hard Rock Hotel & Casino, located at 1 Seminole Way in Hollywood, Florida. Headlining the event this year is Jocko Willink, the Chief Executive Officer of Echelon Front, a leadership organization focused on coaching and achieving organizational victory. A retired U.S Navy SEAL, Jacko is the co-author of “Extreme Ownership: How U.S. Navy SEALS Lead and Win” and host of the top-rated Jacko Podcast.

Jocko served in the military for 20 years and led SEAL Team 3, Task Unit Bruiser, the most highly decorated U.S. special operations unit of the Iraq War. When he returned from Iraq, Jacko served as officer-in-charge of training for all West Coast SEAL Teams. In this position, he developed his own leadership training method, personally instructing, and mentoring the next generation of successful SEAL leaders. Jocko is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards.

Today, Jocko teaches the leadership principles learned on the battlefield to help others lead and win in both business and personal pursuits. Jocko has also authored the New York Times Bestseller “Discipline Equals Freedom: Field Manual,” and the children’s book series “Way of the Warrior Kid.”

Using the lessons learned and proven in combat, Jocko helps entrepreneurs, investors, commercial real estate professionals and business executives of all backgrounds and worldviews develop the core actions and mindsets necessary to tackle issues including strategy, execution, safety and risk mitigation, mission planning, innovation, team building, and crisis management strategies and cultural transformation.

The speakers of NAIOP South Florida’s annual Signature Speaker Series are chosen for their diverse backgrounds and perspectives, which provide valuable information, insight, and actionable intelligence to members. Speakers selected to participate in NAIOP South Florida’s Signature Speaker Series are not endorsements of NAIOP or its event sponsors. Previous speakers include Forbes Media Chairman Steve Forbes, leading urbanist and author Richard Florida, and Wall Street financier and White House Communications Director Anthony Scaramucci.

Sponsors of NAIOP South Florida’s Signature Speaker Series featuring Jocko Willink include Avison Young, Brody & Associates, Cushman & Wakefield, Itasca Construction Associates, Inc., Marcus & Millichap, and Risk Strategies Company.

Tickets for the Signature Speaker Series are $100 for NAIOP members and $125 for non-members. Seating is limited. Tickets are available at For more information, contact 954-990-5116 or

About NAIOP South Florida

NAIOP South Florida is the largest chapter of NAIOP in the state. With more than 350 members representing constituents in Miami-Dade, Broward, Palm Beach, Martin and St. Lucie counties, the chapter is the leading commercial real estate development organization in the region. NAIOP supports commercial real estate professionals with advocacy, education and business opportunities and connects its members through a powerful North American network. For more information, visit


NAIOP, the Commercial Real Estate Development Association, is the leading organization for developers, owners and related professionals in office, industrial, retail and mixed-use real estate. NAIOP comprises 20,000 members in North America. NAIOP advances responsible commercial real estate development and advocates for effective public policy. For more information, visit

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