The name Reik carries weight and recognition. For proof, look no further than their multiple sold-out shows each year across Latin America, the United States and Spain; numerous radio hits; and songs featured in ad campaigns by international brands. Nobody could have imagined 16 years ago the rapid ascent and illustrious career of these three boys from Mexicali, Baja California. They have been trendseters ever since, accumulating 9.1 billion streams, 8.5 billion views and 9.8 million subscribers on YouTube and 20 million monthly listeners on Spotify.