From Studio to Gallery: How to Market Your Art

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Date(s) - Tuesday, October 27, 2020
12:00 pm - 1:00 pm


Two-person panel intended to help freelance and professional fine artists learn how to market their work


Tune in for a two-person panel intended to help freelance and professional fine artists learn how to market their work, get their work into a gallery, and create a “brand” for themselves and their artwork.

Topics covered:

– I make art, Am I an artist?

– What’s the difference between institutional art, expression and advertising?

– What happens when an artist finishes a work? How does it end up in a museum or gallery?

– Why can we sell shoes easier than we can sell artwork?

Registration and additional information available HERE.


Jessica Ransom manages, curates, and installs exhibitions as the Artist Services Coordinator at the Cultural Council for Palm Beach County. She serves as the primary contact for professional visual artists in Palm Beach County and is a member of the Council’s Artist Resource Team. Jessica has held positions throughout the art industry as an art advisor and appraiser, developing clientele for a fine art handling firm, and managing the contemporary art space Culture Lab at CityPlace. Her experience includes advising private collectors on purchases, sales, and appraisals, overseeing both private and public art installations, and managing all aspects of art loans. Jessica received her master’s in the History of Art and the Art Market from Christie’s Education in New York City. She serves on the City of West Palm Beach Art in Public Places committee and is a board member of Impact the Palm Beaches.


Carolina Loch is an independent art curator and researcher of contemporary art. Graduated in Social Communication – Advertising, specialist in Communication and Culture – Interfaces and Master’s student of Language and Technology – Contemporary Aesthetics, she researches Art History since 2013, has been an independent curator sin​ce 2014 and coordinates the Curitiba International Biennial of Contemporary Art since 2015. In 2017, she won the Young Curators Awards with the exhibition “The museum is feminist ‘and other hopes for the future”. Since 2019, she teaches Contemporary Art and Art and Technology in formal and informal institutions.