Event Marketing in the Digital Age

Date(s) - Thursday, July 14, 2016
6:30 pm

Antique Car Museum

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In a smartphone-reliant world, it is ironic that event marketing, which allows companies to more personally connect with their customers through live events, is growing faster than ever. David Añón, vice president of marketing for eMerge Americas, will connect the dots with a lesson on how event marketing can leverage digital and social channels to more effectively promote, engage and convert attendees – and ultimately impact the bottom line. Añón will discuss why relevant content is king, creating a unifying message for every channel, nurturing databases and more. The session is ideal for marketers and senior executives in both for-profit and non-profit organizations, as well as entrepreneurs and event planners.